This blog post is in defence of ignorance.
I’ve just looked it up and apparently it was Benjamin Franklin that first said “Failure to prepare is preparing to fail.” It’s an adage regurgitated by boy-scout leaders, teacher and motivational speakers ever since.
Whilst I see the point that is being made, I don’t think it’s particularly good advice for start-ups.
Writing the list below is all the preparation we did before announcing to the world that we were building The Pilcrow.
There are a few key tasks on the list including a very vague and rather ominous sounding ‘Licensing and Legals’ but it’s not much of a plan.
Failing to prepare has had its downsides and continues to do so. Just this week the issue of product liability raised its head; an issue I had no idea existed before now. Poor planning can slow things down and give you some surprises along the way.
However, if we'd of had a complete list of everything involved in The Pilcrow in front of us before we started, it would have been so overwhelming we would probably have shelved the whole idea.
Whilst our short list is blatant failure to prepare it was just enough to give us the confidence march blindly on into the process of building the pub. Starting is the hardest part of any project, so making our journey to the start line short and painless was a real help.
My advice is to prepare just enough to get going, figure out a couple of things that need doing and start doing them. Learn a bit, but don't learn too much. Start now and figure out the hard stuff later.